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Our Management

A tale of passion, perseverance and perfection. Straight from the heart...
Ashok Agarwal
Founder Director,
Choice Group
(Goodwill Housing Projects)
After completing my engineering, I founded Choice Group in 1994 along with my brothers, L.R. Agarwal and Shreebhagwan Agarwal. Our first project was built on a small 5200 sq.ft. plot bought by our grandfather and today we have come a long way with 5 ongoing projects scaling more than 9,00,000 sq.ft. Soon we will be launching 3 projects in prime locations of Dhanori, Viman Nagar and Lohegaon. With support from customers like you, we have grown to become one of the most trusted and sought after real estate companies. No wonder the skyline of Dhanori and Lohegaon has been marked with our projects. We are the first real estate company from the Tingre Nagar-Dhanori area to have bagged an award from Builders Association of India for speed, quality and economy. We have always believed in setting new trends and creating landmarks. Our project Goodwill Square exemplifies this as it is the first and only commercial complex in Dhanori-Lohegaon area.
Since beginning, we have always honoured our commitment of timely possession and offered more than customers' expectations. All our projects are approved by major leading banks. We collaborate with them to offer various attractive financial schemes with convenient payment options, so that it is easy for customers to turn their dream home into reality.
Our team is also focused on providing necessary after-sales service to our customers as and when needed. We have set a new trend of developing the amenities, committed in the project, before launching it, to gain customers' confidence. These aspects have helped us in creating goodwill.
I personally feel that, we real estate developers are dream merchants. When there is nothing developed on the barren land, we sell a dream home simply on the basis of drawings and images.We believe in the axiom 'You are as good as your team'. Hence, we focus on building a great team that is as passionate as we are about delighting our customers and all stakeholders. As a result of which, all our projects are 95% sold out by the time of their completion.
We keep upgrading ourselves step by step. We are moving towards the concept of digitally equipped smart homes and fully furnished homes in our future projects. To empower a common man to own a home, we are redefining affordable housing by offering premium amenities in budget homes. Our company has adopted ERP system that enables us to work in a more organized way and makes the organization system driven. The group has been pursuing a path of excellence and is steadily marching towards a bright future.
Vijay Goyal
Choice Group
(Goodwill Housing Projects)
It gives me immense pleasure to connect with you on the auspicious occasion of celebrating our 24th Year. Choice Group is a professionally managed company. All the directors are highly educated and experienced professionals in the field of Civil Engineering and Construction.
Myself and my team understand that a home is a close-to-heart matter for all of us. There is always a right time to buy a home. In the last 18 months or so a number of changes seeming adverse have in fact turned a blessing to the home buyers.
There was a lot of hullaballoo about demonetization, but really speaking, land or property rates have remained unaffected in spite of it.
Another aspect is RERA. The act has once again made customer the undisputed king and has built a sense of confidence and trust in the market for timely possession and ethical business.
GST too has not put added burden on home buyers as it seemed to be when introduced. Besides, the government initiative
'Housing For All' has come up with perks such as PMAY which subsidises the already low interest rates and GST rates. It has been a boon for all and we at Choice Group too, are keen on ensuring our customers benefit from it.
We have always believed in ethical business practices. such as transparent deal with one to one communication which not only gives the customer a one point contact but also peace of mind. And this tradition of trust has come a long way. For the last 24 years we have been building this brick by brick in serving our esteemed customers from Pune.
Talking about our team members, they are experts in their respective domains and are competent to offer you a delightful home buying experience. We understand that a commitment goes a long way and hence we see to it that we hand over the keys of your dream home as and when promised.
We hereby endeavor and commit to exceed your expectations now and always.


CHOICE GROUP a name well known for giving value for money to their esteemed customers. Quality and customer satisfaction have been the key to our success.


Contact Us

Address: Choice Group, Road No. 7, Vishrantwadi Airport Rd,
Adarsh Colony, Tingre Nagar,
Pune, 411032

Phone:  +91 9527 424 000

Email: sales@choicegoodwill.com

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